How to build your partnership 
with Good Eggs

Our most successful partners utilize the following strategies in order to gain greater visibility on Good Eggs and in our marketing channels.

Become an Affiliate Partner

A custom landing page where you can direct your customers.

Custom Landing Page

A special $20 discount that your customers can redeem using your promo code or on your landing page (Good Eggs covers the cost of this discount).*

$20 Customer Discount

Social media templates to spread the word that your products are on Good Eggs.

Social Media Templates

Humphry Slocombe is one of Good Eggs' original producers, and a great example of how Good Eggs forms lasting partnerships with the foodmakers in our community. 

From one of our partners

“'You are who you are by virtue of the company you keep.' Good Eggs and Humphry Slocombe have grown together over the years and customers know by virtue of being part of the selection available they are guaranteed quality.”

Co-Founder of Humphry Slocombe

As an affiliate partner, we send you all the tools you need to spread the word that your products are available on Good Eggs. You’ll receive a digital toolkit with special collateral, assets, and custom promotions, and you’ll work directly with our marketing team to help grow your sales by directing your audience to the Good Eggs Marketplace.

As an affiliate partner, you'll get:

*If you are an alcohol producer, we are currently unable to offer a discount.

1 

promo code posted

Post your custom promo code or landing page link on Facebook or Instagram and Good Eggs will mention you in an Instagram story to our 33.8k followers

Dedicated email to our ~75k customer email list

20 

new customers

One of your products featured in a 
Good Eggs email

5 

new customers

Good Eggs sponsored ad promoting your product(s) on Facebook and Instagram

10 

new customers

When new customers visit your landing page and place a Good Eggs order, you’ll unlock exclusive feature opportunities. These will change each season, and the features for Summer ‘19 are:

Unlock Exclusive Features

Our marketing and merchandising teams are always looking to work closely with producers to ensure they're highlighted in the best way possible. 

There are several ways to stand out to Good Eggs' customers as they shop with us and interact with our brand. Our email subscribers, social media followers, and blog readers are interested in the stories behind the food we sell, and there are ample opportunities to be featured across those channels and in the Good Eggs Marketplace. 

Read on to learn more about setting yourself up for success with Good Eggs, and get in touch with your category manager to start the conversation. The following three programs a great place to start, and are all free to join!

Partner with Good Eggs on Everyday Low Pricing

Good Eggs does not operate on a high/low structure like most other traditional grocers that we compete against. By offering an EDLP, Good Eggs customers come to trust that they can get your product at the best price, every day. We will employ TPRs (temporary price reductions) as a secondary strategy, but these will be used sparingly and with situational intent (introduction, holiday, producer overage/ support, etc.). Investing your marketing spend in supporting everyday low prices will translate to more consistent sales of your products and greater visibility on Good Eggs and in our marketing channels.

We love to work with our most engaged producers, featuring them in Good Eggs events and larger campaign initiatives throughout the year. Interested in learning how you can become a featured partner?  Reach out to your Category Manager to join our Affiliate program, set-up an EDLP pricing strategy and make your product(s) subscribable in the Good Eggs marketplace.

Offer product subscription discounts

Good Eggs offers customers the opportunity to subscribe to products they order every week. When customers subscribe to one of your products, they also get a discount of your choosing (typically 5-10%). This incentivizes Good Eggs customers to commit to purchasing your products week after week, ensuring you see a high rate of repeat sales. This savings is passed directly to our customers, and you will only be billed monthly for those sales collected through this program.

  J A K E   G O D B Y  

From one of our partners

“'You are who you are by virtue of the company you keep.' Good Eggs and Humphry Slocombe have grown together over the years and customers know by virtue of being part of the selection available they are guaranteed quality.”

Co-Founder of Humphry Slocombe

Humphry Slocombe is one of Good Eggs' original producers, and a great example of how Good Eggs forms lasting partnerships with the foodmakers in our community. 

  J A K E   G O D B Y